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PPC Management
PPC serves as the quickest way to bring in prospective customers to your website. Our expert Google-certified Adwords specialists have superior working knowledge in building extraordinary ad campaigns to get the highest returns on investment from your marketing campaigns.
What we do for you to grow your business with PPC management?
Google Ads
We strive to build campaigns and optimize your bids to get the right audience always. Results are top-notch whether it is Display Ads, Search Ads, we rightly deliver the results you need. Trust us to get creative in how we reach your audience.
Google Remarketing Ads
Google Remarketing is one of the powerful components of a PPC campaign. It can help you find the audience who is interested in your products or services and attract them to your website. Google Remarketing Ads consist of static images, text Ads, Videos, Responsive Ads and videos that are placed in Google Display and google search engine.
Google Display Ads
It is a great method to reach people who are interested in the services you provide by presenti g your Ads to different websites and blogs. It helps build more engagement, brand value, recognition, and growth. We embrace the latest techniques, remarketing tools and Google analytics to do display advertising in the best way possible.
Land Page Optimisation
Perk up your Leads and Sales With an Optimal Landing Page Design as it serves as full circle to carry out your Ads theme from creative to th web irrespective of the Ad, a print Ad, a TV commercial or a banner Ad or a PPC . Through an outshining Ad campaign you can convert more visitors into Leads and sales with landing page Optimisation.
Bing Ads
Bing Ads generate leads and traffic for your business from searchers who prefer Search Engine from Microsoft. Bing is one of the great ways to advertise products or services and we have brilliant PPC experts who can make standard text ads, content Ads, Product Ads. We understand the client’s sales funnel to set bids to achieve optimal cost per lead.
Google Shopping Ads
Shopping Ads , are an ongoing advertising tools that put your ecommerce products on top of the list in the search engine results pages (SERPs). Undoubtedly, the most widely used shopping ads platform is Google Shopping Ads or Google Product Listing Ads. Through shopping ads platforms, ecommerce retailers can acquire good returns online by advertising their products online. Google shopping ads work exceptionally by displaying product image and description to potential searchers based on keywords used in their search.
Our Google AdWords strategy for your business is here
We understand your business first
Before designing a marketing strategy that works for your business, it is imperative to understand the business dynamics for which the marketing strategy would be deployed. We thoroughly understand your business and the industry you serve.
The right Search Term Analysis & New Keyword Research
We have got an exceptional team to work on search terms used by your potential customers on Google and along with it, a thorough research is made on research new keywords that would accompany the search terms. This caters to targeting the right keywords which result in better conversions and higher ROI.
Determining Goals & Conversion Codes Tracking
Depending on the goals you set for your AdWords campaign to generate leads, sales, visits, etc, we apply conversion tracking codes to your AdWords account.
Location & Device Bid Optimization
Geographic location and device reports in Google AdWords lend us insights on the users’ geography, the location and the device used. This information helps us in optimizing the bids and thus giving better results.
Target Audience Segmentation & Bids Management
Based on the information we get from your AdWords accounts such as demographics, age, gender, interest, parental status, household income and more of your target audience we segment it. This segmentation helps us to optimize bids thus giving you a better return on your investment.
Ad Copy Testing
Once the Ad copies are ready, we evaluate and test their performance. Ad copy testing tells us which Ad copy would perform better in the real-world.
Weekly/Monthly Reporting
We ensure to provide weekly and monthly reports
AdWords Account Auditing
Once the business you run is understood we audit your AdWords account. In case you are new to Adwords, an Adword account is created for your business.
Analyzing your Website
The dominant objective of paid Ads is conversions. Successful conversions depend on an action-driven Ad and layout of your website. Many factors like the Landing page of the website, user interface and experience have an impact on conversions.
Adding Extensions
Over the years, Google has added predominant features like extensions to make the Ads action-driven. There are several extensions available such as sitelinks, promotion extension, structured snippet callouts, call and location which make your Ad actionable. We add the right extension to your Ad copies based on your campaign objective.